In creating THEM, one of my objectives was to have a fair price policy throughout the year. Let's take the example of the Berber carpet which is very trendy at the moment. Is it for this reason that it must exceed a thousand euros? No ! My business model is very simple: I buy at the right price and I resell at the right price. For that, no intermediary but a direct collaboration with the craftsmen. I do not buy my selection on fairs like Maison et Objets or in the souk of Marrakech where many intermediaries have inflated the purchase price. I venture into small villages of artisans and this is what fascinates me in my job! The exchange. The real one. Not just business. Some brands can afford to sell their products at 50% off and still make large profits. At THEM this is not the case. So at THEM, this first Wednesday of the sales will be a Wednesday like any other, because at THEM, the selection is sold to you at fair prices all year long. 

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